Initiate Commerce is managed by the team of Richard Jones, Erik Morton and Jason Fox. With over 25 years of combined experience creating software applications for some of the largest companies in the world Initiate Commerce is uniquely positioned to tackle projects both large and small.

Erik Morton
Initiate Commerce, Inc.
418 Broadway, Floor 4
Albany, NY 12207

518-429-2830 x 2
518-429-2801 fax

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Erik Morton Co-founder

Erik began his career as a software developer at CommerceHub, a leader in multi-channel retail fulfillment solutions. Erik helped lead the team that created the QVC Books, Movies, and Music Storefront, which enabled QVC to offer over 2 million products for sale in under two months.

Erik then lead CommerceHub’s product information management efforts as a Product and Operations Manager, where he oversaw the publishing of hundreds of thousands of SKUs to and from retailers and suppliers, including QVC, Circuit City, Jos A Bank, Ingram Books, Alliance Entertainment, Discovery Stores, EToys, and D&H.

Erik has a Bachelor’s degree in Finance from the University at Albany.